Business Strategies – Business Development
Business Strategies – Business Development

Business Strategies – Business Development

Business Strategies

Business Development

The function of Business Development should be seen as a natural process for any business to maximise the profitability of the enterprise in an organic & logical way.


Business Development should be seen as a responsibility for all stakeholders in the enterprise to optimise the financial performance of the business, although it is not uncommon for companies to set up a dedicated department / allocate the task to an individual – to “focus minds”.


At gutowski & milner we have even seen companies which are at a “crossroads” in their evolution, create a Business Development taskforce to improve profitability.


With the above in mind, let’s now take a few moments to explore the true purpose of Business Development within an organisation – other than “grow sales”. This could include (but is not limited to):

  • Photo of Michael Gutowski
    Michael Gutowski – Managing Partner

    Improving profitability of an existing product or service, by:

    • Rationalising or growing current product / service ranges.
    • Divesting of existing non-contributing product / service ranges.
  • Repositioning the company offering – increasing longevity of product life cycles.
  • Establishing the company in new channels or countries (where the company has not previously been present).
  • Creating new, long-term, strategic partnerships with clients & / or vendors.


For the function to perform at an optimum level, the individual(s) involved will need to be experienced stakeholder(s) of the enterprise, with deep understanding of not only the organisation & it’s employee’s strengths & weaknesses, but also have the mandate to create & subsequently implement change. They will be:

  • Photo of Gary Milner
    Gary Milner – Managing Partner

    Capable of strategic planning, thinking & vision.

  • Have strong analytical skills.
  • Have a deep insight of the company & the changes that are realistic for the company to make.
  • Can negotiate both internally & externally.
  • Have the authority within the organisation to affect change.
  • Understand the competition & have a working knowledge of their insights.
  • Be able to work within a team & have effective networking skills.
  • Understand the principles of Project Management.
  • Able to create credible Scenario planning.


Hopefully, you can see from the above that this function, when fully understood by the organisation, with the appropriate resources / scope, together with qualified individuals, can be a potent force for business improvement within any enterprise.


Please feel free to contact us at in the first step to learn how we can help you with your Business Development plans.