We Create & Implement Business Strategies
All Of The Above

All Of The Above

SALES

Sales are the backbone of every company as without sales any business will fail!

Gutowski & Milner - SalesHowever, you may be surprised by (in our experience) the number of seemingly successful enterprises who have either:

  • Taken their legacy customers for granted
  • Not evolved with changing times
  • Underestimated the importance of sales & selling generally
  • Or indeed a combination of all of these!
  • With our help you will build a clear, concise Sales Strategy, based upon your organisation’s USP’s, competitive landscape & your own vision / mission.

MARKETING

Together with Sales, Marketing is a critically important element in any organisation.

Gutowski & Milner - MarketingWe will explore together:

  • Current marketing programs implemented.
  • The various types of Marketing (outbound, inbound, digital, SEO, content & Social Media etc).
  • Marketing led Vs Sales driven organisations. The consequences to the enterprise.
  • ROI of marketing activities.
  • The consequences of getting it right Vs cost of failure.

INTERNATIONALISATION

This is the process of expanding your business beyond the traditional “home” market.

Gutowski & Milner - InternationalisationTogether, we will explore:

Pro’s and Con’s of growing internationally.

  • Identify priority markets for expansion.
  • Understand the competitor landscape.
  • Company entity options.
  • Adjust Sales strategy – according to local conditions.
  • Make necessary changes to your organisation – to effectively become an international business.
  • Legal resources.
  • Remote team management.

BUSINESS DEVELOPMENT

The process of improving your organisation’s profitability – by building applicable programs such as the creation of a Business Development function within the organization, focusing on:

Gutowski & Milner - Business Development

  • Customer acquisition process – improving the prospect to active customer programs.
  • New customer markets, channels or countries.
  • New product extensions or categories.
  • New products or services.
  • Improved services – creating long-term value for the organisation.
  • Importance of measurement / CRM programs.

BUSINESS/DIGITAL TRANSFORMATION

Our definition of Business/Digital transformation is the process of moving the organisation from an “analogue” or paper-based entity to that of a “Digital technology” one.

Gutowski & Milner - Digital TransformationWe will explore together:

  • The cultural shift that will be needed.
  • Understanding the consequences.
  • The benefits – including improved process efficiencies (automation), speed & accuracy of decision making – leading to improved profitability.
  • Designing & implementation of the program.
  • Software developments.
  • Measuring ROI of the program.

RESTRUCTURING

The process of re-shaping an organisation due to failing performance.

However, it can also be due to a change in the competitive landscape, organisations goals have moved, preparing for Sale, merger, buyout or acquisition of the business.

Gutowski & Milner - RestructuringWe will cover:

  • Purpose for restructuring – what is the end game?
  • Process / steps involved.
  • Financial planning / resources.
  • How to restructure & minimize the negative impact to the business.
  • Communication strategy – internally & externally.
  • Legal & HR resources.

SUCCESSION PLANNING

The often unplanned / thought through activity of planning your organisation’s key resource – people, & their roles in the future.

Sometimes, this can be due to the current leadership wishing to retire / take early retirement, & there is an urgent need to identify the successor to lead the business.

Gutowski & Milner - Succession PlanningWe will take you through:

  • The purpose & importance of succession planning.
  • Company culture & direction of travel.
  • The potential cost of not planning properly.
  • Criteria for identifying growth potential individuals.
  • Building a Succession planning policy.
  • Training resources.

CHANGE MANAGEMENT

The creation of a systematic approach to enable the organisation to best perform in light of current / anticipated changes to the organisation’s goals, technologies or indeed processes.

Gutowski & Milner - Change ManagementWe will cover:

  • The purpose of Change Management.
  • Creation of strategies for implementing the needed changes.
  • Analysis of the potential risks associated with the change.
  • Resources needed.
  • Planning for the “Who does what, when” phase.
  • Communication of the planned changes.
  • ROI of the planned changes.
  • The process of controlling the change.
  • Strategies for helping stakeholders adapt successfully to the change.

BUSINESS DIVERSIFICATION

Business Diversification is the process of entering into a market or business category – which is new for the organisation.

Leaders are normally tasked to look for strategies to grow Sales Revenues / profitability, & business diversification can be a very effective, relatively low risk approach to achieve the business goals.

It should be noted that growing the business by this approach, can take considerably longer than an Acquisition, however, is likely to involve a lower initial investment.

Gutowski & Milner - Business DiversificationWe can:

  • Develop the initial concept, rationale, proposal & budget planning processes
  • Research the market and understand the competitor landscape
  • Develop & work up your USP’s
  • Mitigate risks
  • Help build & then implement a launch strategy

INTERIM MANAGEMENT

For us at g&mInterim Management is the temporary provision of management resources and skills.

Interim management can be seen as the short-term assignment of a proven heavyweight executive to manage a period of transition, crisis or change within an organisation.

In these situations, a permanent role may be unnecessary or impossible to find on short notice and, additionally, there may be nobody internally who is suitable for, or available to take up the position in question.
Interim Management
Internally or via our partner networks g&m can, at short notice, make available individuals who have extensive past experience of running successful organisations at C-Suite as well as general management levels and who have the expertise / know-how to help your organisation during a challenging period of time.

 

MERGERS & ACQUISITIONS

Mergers & Acquisitions is usually the process, in which the acquiring or dominant party gains a “step change” commercial advantage over competitors in the market, by acquiring or merging with another organisation.

This process, when successfully completed, should add additional value (over & above the initial cost of the acquisition / merger) to the combined, larger organisation.

There can be many reasons for entering into this process, from gaining market share, accessing new markets/ channels, leveraging vendor economies of scale & rationalising the organisation.

This strategy is not without its risks, however, when effectively implemented, can be a method to create a positive “sea change” in the organisation.

Gutowski & Milner - Mergers & AcquisitionsWe can provide:

  • The initial concept, rationale, proposal & budget planning processes
  • Initiating & implementing the search process
  • Introducing the parties
  • Facilitate the merger & acquisition process
  • Build & implement a post merger integration strategy